Broadcasting Essay Assignment Homework Help

Broadcasting Essay Assignment Homework Help

Public Service Broadcasting is a broadcasting program meant for the public, financed from public funds and commercial undertakings. Companies that offer broadcasting services of this nature are mostly state owned or non-profit organizations. Public broadcasting is mostly employed by governments for educative reasons, quality programming and informative purposes, which is not always the case in most countries. Broadcasting in the America is no exception; it has degraded in value due in recent years due to various reasons mentioned herein. In the United States, the PBS (Public Broadcasting Service), a non-profit organization, was founded to broadcast to public television stations. The organization, rather than distributing its services directly, relies on its member stations for this purpose. PBS’ lack of a central program production department gives the member stations more flexibility in choice of programs Broadcasting Essay Assignment Homework Help.

PBS is not accountable to member firm programming schedules, thus state public television providers often tend to air programs that appeal to their individual citizens. Furthermore, some states have more than one PBS member station, leading to competition for viewership which results in more airtime given to popular programs. The competition also leads to a lack of unity, which further undermines the public broadcasting initiative. Source of financing for public broadcasters in the US could help explain why programming is different from the model used in Europe. Funds required to operate a public broadcasting service are mainly from donations, television fees, government grants and commercial advertising services Broadcasting Essay Assignment Homework Help.

In the US, money sourced from the federal is only a percentage of its budget, which leaves public broadcasters to rely, on a great extent, on commercial advertisements. America’s market driven culture will require such stations to concentrate more on entertainment programs, and thereby awarding less time to educative programs. A major sponsor fall-out from a contract might lead to budgetary cuts and frozen salaries for a program’s newscast, for example “The NewsHour with Jim Lehrer” program on PBS (NY Times 2008).

Due to the bureaucracy involved in most non-profit organizations, a lot of consideration is given to the stories aired in public media. Public service broadcasters would be reluctant to air negative news about a key donator, or even a politician, for fear of loss of funds or job loss. For this reason, news content is reviewed in more detail and, depending on management’s stand, edited before it can be aired.

This causes a delay in airing the news, the outcome of which is a loss in the viewership market to private media companies that are always keen on being the first company to report the news.

Subsequently, the low viewership ratings will lead to a loss in advertizing revenue that public stations desperately require. Low funds would imply that fewer funds are spent on technology and personnel, thus public broadcasters loose out to for-profit organizations in delivery standards.

Public stations are also facing a hard time in a market characterized by capitalism. Public broadcasting stations, due to lack of adequate resources, cannot compete for quality journalism talent with private companies. America’s corporate culture has a strong influence on journalism personnel, who will seek employment from top US media companies such as CBS, FOX and CNN, due to hefty pay packages and recognition.

Lack of a qualified and respectable journalism workforce furthers a public station’s problems since most viewers relate credibility to recognition. As such, prime hours, in a public broadcaster’s schedule, fail to reach the initial targets set by management. Management in public broadcasting stations are currently in search of for programming services that will increase viewership Broadcasting Essay Assignment Homework Help.

Sponsors require public stations to air programs that will reach large audiences, so as to better market their products; else they’ll end the sponsorship contract. This has the effect of airing more commercial based programming for the American public stations, rather than qualitative programming.

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