Consumerism Essay Assignment Homework Help

Consumerism Essay Assignment Homework Help

Consumerism thrives on the notion that individuals should have what they want in excess. This has led to a situation in which consumers acquire products in constantly increasing quantities. Perceived classiness appears to be the driving force of consumerism. That is, consumption of luxury products is thought to elevate a consumer’s social class. Consumerism thrives well in a capitalist society like the United States of America. It is responsible for a number of positive and negative effects. But to a large extent, consumerism is beneficial to the United States society Consumerism Essay Assignment Homework Help.

It unites different social classes. Acquisition and consumption of certain products appears to unite members of different social strata in the United States. For instance, fashionable items associated with inner city dwellers may be purchased by middle class Americans living in suburban areas. Each group has a certain value it hopes to derive from the products. The poor may associate success with certain items commonly purchased by the middle class citizens. They will purchase the same products in an attempt to experience the perceived success. On the other hand, members of a higher social class may perceive items commonly acquired by the poor as sophisticated and modern Consumerism Essay Assignment Homework Help.

This consumer behavior transiently breaches the gap between the two groups. In the long run, it reduces conflict between the social classes. The desire to acquire the latest products in the market is a feeling shared by the social classes. It does not matter what class one belongs to, all that matter are needs and wants of the individual. At this point the attention of the consumer is focused not on class difference but on the product Consumerism Essay Assignment Homework Help.

Another benefit that can be linked to consumerism is growth of the marketing sector. Consumer demand is driven by shrewd marketing. In an attempt to attract as many buyers as possible, manufacturers and sellers often use advertising and market segmentation. The growth of luxury goods market is an example of how market segmentation can increase sales. The ripple effect is increased consumption of luxury goods. This has a positive effect on the economy and society. Individual members of society may derive pleasure from consumption. In addition, it improves production capacity through development of tools. It has been argued that production and consumption are part of a continuous process.

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