Etihad Airways Essay Assignment Homework Help

Etihad Airways Essay Assignment Homework Help

Etihad Airways is an Abu Dhabi based airline company that was founded in 2003 under a royal decree. The airline has a fleet of over 100 aircrafts and flies to over 120 destinations across the world. This firm plays an important role in boosting the economy of this country. According to the statistics given by Bamber, Hoffer, Kochan, and Nordenflycht (2014), Etihad Airlines made a profit of over half a billion dollars in 2009 from its operations. This is a massive contribution to the growth of this country’s economy. At this stage, it is important to analyze the operations of this firm in order to determine its ability to manage the market forces. Etihad Airline is an airline company that offers travel services. It offers a range of travel products based on the needs and capacities of its clients. It has the economy and business class as some of the main products in the market. However, sometimes it also offers chartered services when the government or private entities make requests Etihad Airways Essay Assignment Homework Help.

Each of its products is designed to make unique needs of its customers in the market. According to Bamber, Hoffer, Kochan, and Nordenflycht (2014), Etihad Airline also offers cargo services to some selected markets. Cargo services are specially designed to meet the needs of merchants who engage in importation and exportation of various products from one part of the world to the other. segmentation is an important marketing activity that helps a business entity to profile its customers in order to help in designing the products that can serve them better. For Etihad Airways, market segmentation is always done based on the income of the targeted customers. The first target group, which accounts for over 65% of the company’s regular customers, is the middle class. These regular travelers have no cheaper alternatives other than to use the services of the airline companies. They are very sensitive to the pricing strategy that a given airline uses, and this makes it necessary to charge lower prices in order to meet their purchasing capabilities. They always use the economy class Etihad Airways Essay Assignment Homework Help.

The lower upper class forms another important segment. Inasmuch as they are conscious of the of the prices charged by the airlines, they want a little touch of class in the products they use. These people are willing to pay an extra fee for extra comfort when travelling. The last segment that Etihad has not paid close attention to is the upper uppers. These very rich individuals probably own their personal jet. They would come to hire planes from this company. They are not very regular, and this makes them an unattractive market segment Etihad Airways Essay Assignment Homework Help.

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