The Air Jordan Brand Essay Assignment Homework Help

The Air Jordan Brand Essay Assignment Homework Help

Air Jordan is a brand of custom made shoes produced originally by the U.S. based sports merchandise manufacturing company Nike. These shoes were designed for and endorsed by all time celebrated in NBA basketball player Michael Jordan. The Air Jordan brand of shoes has significantly revolutionized foot wear in basketball. Before their debut into the world of basketball, all shoes in the game were white. This situation has since changed. The Air Jordan line of shoes and other Jordan products are since being marketed and sold by the Jordan Brand Company The Air Jordan Brand Essay Assignment Homework Help.

Michael Jordan started his relationship with Nike in the 9th month of 1984 after he had signed for the Chicago Bull. This resulted in the subsequent release Air Jordans 1, the first of the Air Jordan line of shoes, in March 1985. These shoes were inspired by the vibrant heritage, dream and undeviating concern of Michael Jordan. The replica design of this shoe in different colors and sizes for men, women, and children went on sale the same year drawing massive sales worldwide The Air Jordan Brand Essay Assignment Homework Help.

The $2.5 million 5 year deal revolutionized sports entertainment. The bold black and red styling of Jordan 1 flouted the traditional convention color rules in basketball and led to their subsequent banning on the court (Sneaker Head). This line of shoes became one of the leading retailing basketball shoes in the market. This lay the basis of Air Jordan becoming a house hold franchise in sports merchandise particularly shoes.

The following year saw the launching of Air Jordan II. Its reception in the market was, however, not as altruistic as its predecessor. This was attributed to leading designers leaving Nike to start their company and high retail prices that accustomed the shoe. The entry of a designer called Tinker Hatfield brought a new concept into the world of design. He personally engaged Jordan in the design of the following year’s shoe which cemented Michael’s loyalty to Nike.

Air Jordan III took the market by storm as a result of Jordan’s direct input in requesting for its specifications. In addition to that, it bore the famous Jumpman logo that accustomed his winning of the 1986/7 slam duck competition held at Seattle Coliseum. This trade market design of shoes was to later curve out a niche in the market for Air Jordan. Tinker was to team up with Michael in producing exclusive designs of basketball shoes that recorded massive sales within the US and beyond.

Michael Jordan retired from professional basketball in 1993 with the release of Air Jordan VIII (Sneaker Obsession). This was the 9th Air Jordan shoe type since the partnership between Jordan and Nike begun. His retirement, however, did not mark the end of the Air Jordan brand of shoes. Nike continued to release this line of shoes, and they continued with the impressive sales that had been witnessed during his period at the top of NBA basketball The Air Jordan Brand Essay Assignment Homework Help.

The successful partnership between Nike and Jordan continued until the latter part of 1997 when Nike adopted a new marketing plan. The Air Jordan line was turned into a sub brand under the larger Nike family and merchandise. The shoes produced from this year were not to bear the Nike logo instead only the Air Jordan Jumpman was to them.

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